Friday, July 17, 2009

Branding


Nostalgia about MSD at Bryanston Square in mid 7os




At Bicester Village











Elizabeth Hurley's 1st Retail Outlet


Today we rented a car and went to Bicester Village about 1 hour's drive up M4 towards Oxford. The Village is a branded goods outlet, ranging from shoes and handbags to fine porcelain and crockery. All the big names are there - Dior, Bally, Salvatore Ferragamo, Anya Hindmarch, Jimmy Choo, Elizabeth Hurley, Paul Smith, Polo Ralph Lauren, Thomas Pink, Kath Kidston, Tods, The House of Villeroy & Boch, Wedgewood, etc,etc. Bicester's tagline is Shopping Heaven - Bicester Village - is a good one. As I said earlier, shopping is just to satisfy your personal needs for the brand items that suit your lifestyle.
On the way back, we stopped by the Malaysian Student's Department (MSD), out of nostalgia for the previous one which was once located at 45-46 Bryanston Square in London. As a graduate of a British University in mid70s, Bryanston Square in London during that era, to me, was associated with a brand, ie MSD. To most students, especially the Government-sponsored ones, Bryanston Square is a second home to us during our student days. When the Malaysian Government decided to stop renting Bryanston Square in order to buy the present premises, I felt something which was unexplainable at that time. However, the decision was a good one in the long run because we now own the building premises at 30-34 Queensborough Terrace, which was officiated by the former Prime Minster of Malaysia, Tun Abdullah Ahmad Badawi in 2004.

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