Branding Palm Oil

8th July 2009
Today my family went out shopping at Oxford Street, firstly at Primark, Selfridges and Marks & Spencer. Two days ago, we went to Harrods at Knightsbridge. To me, shopping is just a preference for brand names - names that you associate with quality, price and your lifestyle to boost up your ego and image.
Talking about branding, the Malaysian government is in the midst of branding Palm Oil, despite it being a commodity. The Industry needs to create an identity for Malaysian Palm Oil - a need to differentiate Malaysian Palm Oil vis-a-vis other palm oil producers in the world.
Palm oil from Malaysia represents sturdy features such as quality, sustainable practices, speed of delivery and Research & Development(R&D). And this is supported by a brand name - Malaysia Palm. This brand will give the assurance that palm oil produced under this programme comes from plantations grown on legally approved agricultural land in Malaysia.